Fee explainer
Instagram Shop Fees Explained
No Meta selling fee. Checkout now happens on your own website.
Fees verified September 2026
What changed
Native Shops checkout and Meta payment processing ended.
What you pay now
- There is no Meta fee to calculate; merchants instead pay their own website platform and payment-processing costs.
- Product tags on Instagram send buyers to your own website, so the fees are your site platform's and your payment processor's.
Selling through Shopify?
Instagram checkout now completes on your store. The Shopify Payments calculator shows the card fee on every plan, including in-person and external gateways.
Open the Shopify Payments calculatorStop doing this by hand
ConsignR books Instagram Shop sales with fees and consignor payouts already split.
List from one catalog, sync orders back, and pay consignors on the net the marketplace actually sent.
Instagram Shop fees at a glance
Verified September 2026
| Fee | Amount | Charged on |
|---|---|---|
| Instagram or Meta selling fee | $0 | website checkout |
- Native checkout and Meta payment processing for Shops ended in September 2025.
- Product tags now send buyers to the merchant's website.
- The seller's website platform and payment processor fees apply instead of a Meta per-sale fee.
Instagram Shop fees, answered
Numbers below come from the same published sources as the calculator.